Thursday, August 26, 2010

Corporate Tweet Fail

Businesses use Twitter in a very different way than individuals do. Besides socializing or posting links to relevant news articles, they use social networking sites to promote themselves by connecting with people - potential consumers - who will then want to use their product.

There are many different strategies to acquire a following on social networks like Twitter and Facebook, including contests, discounts, blogs, and links to exclusive photos and video (Disney's official Twitter pages do all of these). But lately several tweets coming from Disney's official profiles are, quite frankly, pathetic. Namely, they tweet questions so lame or trivial a person would have to be a complete moron to ask them in public.




These tweets have no link attached to them; it doesn't have news, photos, facts, useful info, or anything else of value to accompany it. Of course, the tweets are meant to start a discussion about Disney Parks, which on its surface isn't a bad thing. However, it's also a blatant tactic to get followers to @reply and retweet to increase Disney's own following, and it's done in such a cheesy way that the questions beg for sarcastic answers.

And, as you may have already guessed, that's exactly what this DisneyFAIL is set out to do.




The Mickey & Friends Tram. We waited so long for it that we lost track of how long we waited to park in the structure.




The one that best helped boost your profit earnings for the fiscal quarter..?




I'm always surprised that guests still like Mulholland Madness. I mean, look at that thing. It looks like it belongs in Six Flags. And pasting Goofy on that pile of metal is supposed to make it better?.. Wait, did I read the question wrong?




Dragonfail.




"I'm looking forward to the dinner reservation I made for World of Color! Like, OMG, it comes with exclusive tickets to watch the show! What a great entertainment value!.. Uh oh, our showing of World of Color is canceled. I want a refund! What, we can't get our money back because the cost was for the meal, not the tickets? ****!"




Enough to know that Innoventions is a waste of time and real estate.




"Ah-ha! So THAT's the best kept Disney secret!!!"




Regarding what? How on earth is this going to fit within 140 characters?




The only thing I remember is that Celebrate! A Street Party was not interrupting my dream.




Why bother when the "award" is just a button or a pin?




Um... What? Are you serious??

8 comments:

  1. I think this is a really lame thing to complain about. Does it really matter what Disney posts on their own Twitter? I see many people get into it. I don't see the problem.

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  2. agreeing with first anon. this is a tragically unfunny attempt to point out something that an enormous range of companies use as a twitter/branding tactic. oh no, a giant corporation is trying to make itself seem friendly by having a one-sided conversation, WHAT SHOULD WE DO OH NOOOOO.

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  3. The bigger problem with the Disney Parks tweets is the flood of breathless play-by-play when they cover an event. I'd be surprised if they posted fewer than 20 from tonight's Disney Parks Blog World of Color meet-up...

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  4. here's an idea, if you don't like it - unfollow them!

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  5. hilarious! always love to see the sarcastic @replies these inane (even if mostly well-intentioned and harmless) tweets get.

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  6. "The Mickey & Friends Tram. We waited so long for it that we lost track of how long we waited to park in the structure."

    SORRY, but I thought that was FUNNY!

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  7. They post the same questions on their Facebook feeds, too. If it's annoying either simply ignore or unsubscribe from electronic receipt of these, you have the power! Yes, the questions are like reaching for straws to maintain and perk up interest in their parks and posting for the sake of posting. As someone else replied, there are those who enthusiastically post in reply, though.

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  8. i like them...love to read it on faacebook

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