Businesses use Twitter in a very different way than individuals do. Besides socializing or posting links to relevant news articles, they use social networking sites to promote themselves by connecting with people - potential consumers - who will then want to use their product.
There are many different strategies to acquire a following on social networks like Twitter and Facebook, including contests, discounts, blogs, and links to exclusive photos and video (Disney's official Twitter pages do all of these). But lately several tweets coming from Disney's official profiles are, quite frankly, pathetic. Namely, they tweet questions so lame or trivial a person would have to be a complete moron to ask them in public.
These tweets have no link attached to them; it doesn't have news, photos, facts, useful info, or anything else of value to accompany it. Of course, the tweets are meant to start a discussion about Disney Parks, which on its surface isn't a bad thing. However, it's also a blatant tactic to get followers to @reply and retweet to increase Disney's own following, and it's done in such a cheesy way that the questions beg for sarcastic answers.
And, as you may have already guessed, that's exactly what this DisneyFAIL is set out to do.
The Mickey & Friends Tram. We waited so long for it that we lost track of how long we waited to park in the structure.
The one that best helped boost your profit earnings for the fiscal quarter..?
I'm always surprised that guests still like Mulholland Madness. I mean, look at that thing. It looks like it belongs in Six Flags. And pasting Goofy on that pile of metal is supposed to make it better?.. Wait, did I read the question wrong?
Dragonfail.
"I'm looking forward to the dinner reservation I made for World of Color! Like, OMG, it comes with exclusive tickets to watch the show! What a great entertainment value!.. Uh oh, our showing of World of Color is canceled. I want a refund! What, we can't get our money back because the cost was for the meal, not the tickets? ****!"
Enough to know that Innoventions is a waste of time and real estate.
"Ah-ha! So THAT's the best kept Disney secret!!!"
Regarding what? How on earth is this going to fit within 140 characters?
The only thing I remember is that Celebrate! A Street Party was not interrupting my dream.
Why bother when the "award" is just a button or a pin?
Um... What? Are you serious??
Thursday, August 26, 2010
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